Uncensored Thoughts on Pricing

Hi Everyone! A big welcome to all the new readers!

This week’s rant post  has my uncensored thoughts on pricing your art quilts.  Pricing is a huge topic, and very controversial. I get a lot of questions about this from my students. Everything you are about to read is NOT the truth, just my take on the subject.

Plus some quotes from other artists on the subject.

If you are thinking about selling your work, here are some things to consider:

  • Is this a hobby or a business?
  • Why are you selling? To make a profit? Pocket change? Recognition/validation? To build a business out of doing what you love?
  • Do you want to make more than your cleaning lady?
  • How much is your overhead, i.e. machines, materials, tools, utilities, LABOR?
  • Do you want to put the time & effort into marketing your business/work?
  • Do you believe in your art?  Do you want to see it in museums, galleries, collectors homes, corporate collections?

Just a few things to think about before you jump in.  It really pays to be honest with yourself at this point.  To be successful at anything, you can’t just stick your toe in the water, and “try it out”.  That being said, when and if you decide to enter the selling art world, it’s ok to take baby steps, and learn what you don’t know.

I have a quote from Caryl Bryer Fallert-Gentry that I often refer to that may help you too.  It’s long so I’m including it as a PDF for you to download.  Just click to open.

Pricing copy

And if you like videos, here is a podcast by Jason Horejs and Barney Davey.  Jason is the owner of Xanadu Gallery in AZ.  They give some great tips on pricing your art work.

Personally, I price my work from $200-350 pr sq. foot depending on the complexity of the work, and if it has won any awards or recognition.  I also try to keep certain size pieces in the same basic price range.  Once I do the math, I do the gut check.  Does that price feel right?  Would I be sorry if I sold it for less?  So far, I have sold small pieces at $50 all the way up to larger pieces in the thousands.

Would I like to sell more large pieces?  You bet, but I’m not willing to give them away or undersell them.  That would be undervaluing my worth as an artist.

So there you have it.  I would love to hear your take on this big topic.  Please share your thoughts with us!



I still have a few spots….if you have been meaning to try this out- don’t hesitate.  To ENROLL NOW, CLICK ME 

This is your chance to try one of my  techniques for a very low price.  I am teaching the way cool 3-D Textile Painting technique © that I demo-ed on Quilting Arts TV, and wrote about in Quilting Arts magazine.


This is a very versatile, creative and EASY technique.   Join me as I take you step by step through the process on this 4 week class.  Spoiler alert:  there will be a special bonus lesson on different ways to use this technique that are NOT in the article or TV show.



Benefits of an online class:

  • do it anytime in your jammies
  • do it with other like-minded people
  • no packing, no traveling with crabby people
  • no hotels
  • you have all your tools, machines, and fabric without having to wonder if they are the right ones
  • minimal expense
  • weekly lessons that you do at your own pace


Here are the details:

Starts:  Feb. 28, but don’t worry if you miss any lessons, you can always catch up.

Tuition: $29


And please feel free to share this with anyone who would enjoy this unique experience!

That’s it from me, hope you have a wonderful, creative week!



Don’t forget to get yours:  Quilting Arts TV has the new 1500 Series available for download-  YES this is the one I am in (squee!!) Click HERE to get yours.

Susan and I on set
Susan and I on set





I want you to make the most amazing, original art quilts that you can.  That is why I am now accepting private students who are serious about their creative expression in the world of art quilting.  Take advantage of my 15+ years as a textile artist, and speed up your learning curve. To work with me privately, please set up your initial, no obligation,  free Get Creative Call here: Schedule Appointment You can find out more by clicking on the Testimonials and Private Coaching tabs to the right in the sidebar or at the menu at the top.

Did You Know? That I am on Pinterest?  Did you know that there are many amazing art quilts and traditional quilts being pinned every day, just waiting for you to look at? Never before has so much inspiration been in one place.  It’s like having an art museum in your hands.  If you haven’t checked it out, there are many, many types of things being pinned. It’s super easy to get started.  You can take a look at my pins, which are organized on different “boards” HERE.  Once you are on that page, you can click on the Get Started Button to make your own page on Pinterest.  Then start pinning!  I can spend a lot of time on Pinterest, because it’s all visual.  And I have a feeling, you will too!

CUSTOM COMMISSIONS And don’t forget, I make custom commissions too! Read what my client Glenda had to say about her custom commission experience: “Normally, I would be anxious about commissioning someone to do a work of art such as this. However, I felt a connection to you when Leigh showed me your work. It resonated with me and when I met you, you seemed almost a personification of your work. I immediately felt comfortable with you and knew that what you would create would be stunning. And it is!”

About Roxane Roxane-Web-Images-007 Roxane is a full time studio textile artist and teacher with two girls and 1 fat cat. She is a 2012 Niche Award Winner and exhibits her work all over the world. Her work is in several private collections and loves doing custom commissions.  For more info go to http://roxanelessa.com. If you and a small group of folks want a more private instruction experience, call me. We can work out a studio workshop in my studio. Just drop me an email: roxane@roxanelessa.com Permission to duplicate: You certainly can use this blog, just be sure to credit me and include this link, Roxane Lessa. Hey, if you like this blog, please hit the FB or Twitter icon in the top right sidebar and share with others! That’s why they are there…..:)


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